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Na meer dan 30 jaar zijn eigen grafisch ontwerpstudio te hebben geleid, breidt Guy Salens zijn diensten uit om zijn passie voor elektrisch motorrijden te volgen. De combinatie met zijn ervaring in marketing en communicatie is ongetwijfeld een meerwaarde voor deze nieuwe e-mobility markt. Zo evolueerde hij tot een onafhankelijk e-mobility consultant gespecialiseerd in lichte elektrische voertuigen.

Reeds in 2017 lanceerde Guy Salens de Engelstalige informatie website THE PACK “Electric Motorcycle News”, waarop hij zijn kennis en ervaring breed toegankelijk maakt. THE PACK is geen traditioneel motor magazine, het is één van de weinige websites die informatie brengen over deze nieuwe industrie. THE PACK kan ook als een marketing tool ingezet worden door elektrische motorfabrikanten.

After having run his own graphic design studio for over 30 years, Guy is expanding his services in the pursuit of his passion for electric mobility. Motorguy is a one-stop shop with strategic, creative and engineering services for electric motorcycle & moped manufacturers. The Belgian's experience in marketing and communication is definitely an added value for this new market. That's how he grew to be an independent e-mobility consultant specialising in light electric vehicles. 

THE PACK has been launched in 2017 and is an international platform about electric motorbikes, mopeds and other LEVs. THE PACK is not a traditional motorcycle magazine, it is one of the few websites that provide information about this new industry. THE PACK also presents content marketing possibilities for electric motorcycle manufacturers, startups and new brands. 

THE PACK Plaza is a new pop-up exhibition within existing mobility fairs

“For electric motorbike brands, especially startups, it is crucial to take part in such events. This is a perfect opportunity for manufacturers to display their newest models and advancements in battery technology, electric drivetrains, connectivity solutions, and other components that are propelling this industry forward. We understand that the costs for Research & Development and homologation can be overwhelming, as well as the search for sales and retail opportunities, logistics, and more. However, our THE PACK Plaza event attracts a diverse audience consisting of investors, potential customers, and industry experts – all contributing to the growth of the electric mobility market.”

THE PACK launches Global Strategy to unite (electric) motorbike journalists and content creators worldwide

Guy Salens – Leader of THE PACK: “We’re inviting experienced motorbike storytellers to join a global community with the tools, visibility, and revenue opportunities to make a real impact in the electric mobility space. It seems like an ambitious plan, yet both Italy, Germany and China have already agreed to participate. I’m confident we can discover like-minded partners who share our vision and enthusiasm for advancing the e-mobility sector. We have the resources to establish the e-manufacturers online presence swiftly, matching the style of our global website. There’s a revenue model in place for content marketing opportunities, and you can even introduce your own THE PACK Plaza at an existing automotive event in your country.”

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